Creative Production | Editor | Styling | Marketing

For the launch campaign of Rosa Rugosa's inaugural collection, we chose to showcase remarkable individuals from our local community who have achieved mastery in their respective crafts. The selected individuals were Jalil Bokhari, Lorena Agolli, and Sandro Petrillo, who excel in the service industry, leather and cobbler craftsmanship and soapmaking, respectively.

In order to capture the essence of our shared experiences within the community, we decided to film them sharing a pottery experience and highlight their personal journeys that led them to where they are today. The outcome was an intimate video that beautifully portrayed their parallel paths and the sheer delight they derive from pursuing their passions.

Each of these individuals was chosen not only for their inspirational qualities but also for their profound connection to their attire as their "workwear." Furthermore, their deep appreciation for well-crafted, long-lasting garments resonated with our belief that durable clothing is an indispensable necessity in their everyday lives.