Creative Direction | Product Development

During the two-day pop-up activation in collaboration with Justin Bieber's Purpose World Tour, Nomad took charge of hosting and managing the sales of exclusive merchandise specially crafted by Justin's team. The event garnered tremendous success, with both days completely sold out and long queues forming around the block during opening hours.

The pop-up event resulted in over $250,000 worth of tour merchandise being sold, and we had the privilege of serving more than 4,000 customers throughout the duration of the activation. The event received extensive coverage in major media outlets, leaving a lasting impact that inspired numerous other artist and musician merchandise pop ups to follow suit.